MARCH | Little Fat Lamb
Little Fat Lamb Ultra – Same Great Taste, Now with 70% Less Sugar!
Hawkesbury Brewing Co., the powerhouse behind Australia’s iconic Little Fat Lamb range, is thrilled to introduce Little Fat Lamb Ultra—the first-ever low-sugar option in the brand’s lineup.
For years, Little Fat Lamb has been a staple at parties and celebrations, delivering bold flavours and big fun with its signature range. The top-selling Ginger, Berry and Fantasy flavours have long been a crowd favourites, and now, responding to shifting consumer trends, the same great taste with 70% less sugar.
Launching in Ginger, Fantasy, and Berry, Little Fat Lamb Ultra ensures that fans can enjoy more of what they love—just with less sugar.
"Little Fat Lamb has always been about delivering flavour, fun, and great value," said Mitch Elmes, Director of Sales at Hawkesbury Brewing Co. "We know our fans love the bold taste, and with more people looking for lower-sugar options, LFL Ultra is the perfect way to give them what they want—more Lamb, just with less sugar!"
Little Fat Lamb Ultra will be available nationwide in participating independent bottle shops from April 2025.
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Hawkesbury Brewing Co. Vodka Spritzer is available nationwide in selected retailers. For more information, retail partnerships, or media inquiries, please contact:
Mitchell Elmes
Sales Director | Hawkesbury Brewing Co.
mitchell,elmes@hawkesburybrewingco.com.au
Joanna Lynsky-Smith
Marketing Director | Hawkesbury Brewing Co.